Company profile

Company background

Formed in 2002, 17 years of experience in the plastics recycling industry. It is a company that built on passion for high-value and customizable plastic resin product.

HHI thrives on its 4 pillars of support, namely adopting and adapting to constant change; championing continuous improvement, maximizing opportunities and a strong commitment to excellence.

These pillars in turn hold up its core principle of delivering customer and supplier satisfaction of the utmost satisfaction from the delivery of quality products and services.

Today, HHI stands proudly at the forefront of developing innovation plastics technologies with more than 70% of its output , in the form of premium product PLASHAUS, has been exported to more than 33 countries.

Our Vision & Mission


To be the a leading Ocean Plastic recycling company with integrated tractability and digitization innovations to enable a greener world.


We are committed to build teams with world class leadership, to enhance customer satisfaction and success through quality control and smart plastic customization in sustaining their market leadership.

Our Core Values

Values based, Innovation, Integrity, Long Term, Partnership, Exceptional performance, Continuous Learning & Growth.

Our Management Team

  Founder & Managing Director – Mr Seah Kian Hoe

  • Master of Business Administration in International Management (Thunderbird, US) (Fulbright Scholar)
  • B.Eng in Mech. Engineering (Oklahoma, US)
  • OSK, Johnson and Johnson, 17 years in growing Heng Hiap Industries from conception in 2002 to revenue of RM100 million in 2018.

Seah Kian Hoe (“Kian”) is the founder and managing director of Heng Hiap Industries (HHI). Established since 2002, HHI has been at the forefront of developing and innovating plastic recycling technology. Having developed Smart Plastics to address plastic manufacturers’ need for high quality, customized recycled plastic resin, Kian also designed the Smart Factory in Johor Bahru Malaysia from the ground up. The factory is GBI-certified (“Green Building Index”) Gold and is now producing PLASHAUS Ocean Plastic while implementing a full track-and-trace program that directly addresses plastic consumers’ concerns about marine pollution. In the last 18 years, Kian and HHI have won multiple accolades for business leadership and product innovation – the most recent one being the Frost and Sullivan “2020 Malaysia Smart Waste Solutions Technology Innovation Award”.

 Deputy General Manager – Mr Tey Boon How

  • B.Com in Business Administration (Delhi University)
  • 3 years  in Sun Hup Petroleum trading ,
  • 16 years in Heng Hiap Industries (Marketing and Supply Chain, Procurement and Sourcing, HR)

Joining Heng Hiap since March 2003, Bachelor of Commerce from Delhi University. Invited by Akron City, Mayor to Akron City USA town council in 2015 to share the experience in recycling activities. More than 17 years experience in plastic upcycling activities. Passionate in keeping environment greener. 10 years experience in handling people performance and mental development. 

 Chief Financial Officer – Mr Jesper Leong

  • Chartered Member of Malaysia Institute of Accountant
  • Chartered Member of Asean  Professional Accountant
  • BBS (Accountancy) Massey University, New Zealand

8 Years as Senior Finance Manager in Singapore Public Listed Company, 3 Years as Finance Manger in Heng Hiap Industries, 3 Years as Group Senior Internal Auditor in Malaysia Public Listed Company, 3 Years in International Audit Firm as Senior Audit Associate

Production & Technical Manager -Mr Peter Jee

  • Adv., Business Admin, Stott’s College – Melbourne, AUSB.Sc. in TQM, IIU Malaysia

Over 20 combined years of expertise in supervision including printing assembly for an electronic manufacturer, injection molding operations and materials reprocessing for a prominent plastics company. Certified environmental professional in scheduled waste management (CePSWan).

 Sustainability Manager – Mr Mooreyameen Mohamad

  • B.Eng in Mech. Engineering (Edinburgh, UK) (Shell Scholar)
  • High Performance Leadership Program (IMD, Lausanne)
  • 12.5 years in Shell; 2 years as producer in BFM; 2.5 years as Marketing and Sales Manager (East of Suez) in Petronas; 4 years as Chief of Staff in Petra Group.

Graduated in 1998 as a mechanical engineer from University of Edinburgh (on a Shell scholarship), and spent over 12 years in various roles in the Shell Lubricants division. After a short break, he joined a Kuala Lumpur business radio station, BFM89.9. In 2012 he was nominated by the US State Department for the International Visitor Leadership Program (IVLP). In 2013, he joined PETRONAS Base Oil as Sales and Marketing Manager for the East in Kuala Lumpur. He have spoken at base oil industry conferences in Singapore and London. In 2015, He joined Petra Group as Special Assistant to the Chairman. In 2018, his photography project “Stripes and Strokes” was exhibited in the Georgetown Festival in Penang. In 2019, he joined Heng Hiap Industries as Sustainability Manager.